Jason Schwartzman and Jesse Dylan Promote L.A. Museums in Short Film (First Look)

The Hollywood Reporter has exclusive footage of a new comedic short film starring actor Jason Schwartzman.our editor recommendsLACMA to Honor Clint Eastwood and John Baldessari Helmed by director Jesse Dylan (Kicking & Screaming, American Wedding), the almost-five-minute PSA, shot at the Los Angeles County Museum of Art, promotes the sprawling new arts initiative Pacific Standard Time. The museum extravaganza, beginning in October, will see 60-plus exhibits open in 2011 and 2011. The Getty Trust-funded program showcases the work of Southern California artists and designers between 1945 and 1980, giving context to how L.A. has become the major art capital it is today. In the spot, titled Pacific Standard Time: Jason Schwartzman Celebrates John Baldessari, the Bored to Death star is followed by a huge image of white-bearded conceptual artist John Baldessari, who talks to him from walls. The artist appears after Schwartzman is heard saying to a friend: "Wanna go check out the museum? Are you kidding me? Have a good night. I don't like art?" Baldessari -- known for his works which question the very nature of viewing art and for his signature works, among others, showing blue dots covering faces -- engages in a playful dialogue with the actor about museum-going. "Metaphorically,if you give some kids some gorgonzola cheese, you know, they are going to spit it out. But if you give them some Velveeta they say 'Um yummy' and then maybe when they are young adults they are really gonna savor gorgonzola cheese and arts like that," says Baldessari. To which Schwartzman responds: "Stop following me." Eventually the artist gently convinces Schwartzman to check out the museum. "I think the best thing is not to be intimidated and if you don't like something you just say you don't like it. That's fine," says the artist. The PSA is an innovative approach from TBWA\CHIA\DAY, which also recently released another spot pairing musician Anthony Kiedis with painter Ed Ruscha, who along with Baldessari, also has works spotlighted in Pacific Standard Time shows. The ad agency felt strongly that an on-the-nose, earnest tone was not what it wanted. The idea was to link influential artists with today's creative forces. A print ad is also being released featuring Ice Cube and the late furniture designers Charles and Ray Eames. "The traditional way museums and shows market themselves tends to be to showcase a signature piece of artwork with the name and the date from and to and pole banners or posters. It's a convention. What we wanted to do was turn that upside down. We wanted to make the short film accessible and also make your curious in a light-hearted way," says Patrick O'Neill, executive creative director of TBWA\CHIAT\DAY Los Angeles. Schwartman was especially thrilled to meet Baldessari. "I am a fan of Mr. Baldessari's work and I couldn't believe I actually got to go to his studio and talk to him," says the actor. "I talked to John for almost an hour and a half. Look at how I went from Mr. Baldessari to John so quickly in this conversation. I've never met a famous artist before." Director Dylan, who also is the CEO and creative director of media-production company Wondros, and Schwartzman had met years ago. Dylan, who calls Schwartzman his "dream guy," called up the actor out of the blue. "Jason's acting style has an intelligence and curiosity about things that you relate to and that was John Baldessari's approach back in the day. It's a charming and unexpected pairing," says Dylan, who says the idea of projecting Baldessari's face on the sides of buildings "came from a fragment of a dream." "I actually go to museums with my kids at least once every three weeks. We need to appreciate artists even more. They are a precious commodity of Los Angeles," adds Dylan. Related Topics Anthony Kiedis Jason Schwartzman Bored to Death

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Two Siblings (Bi annai)

An Orio Produkzioak presentation and production, in colaboration with ETB. Created by Benat Ibarbia. Executive producers, Benat Ibarbia, Unai Ibarbia. Directed, compiled by Imanol Rayo, in line with the novella by Bernardo Atxaga.With: Bingen Elortza, Aitor Coteron, Kandido Uranga, Loreto Mauleon, Oihan Lopetegi, Mariasun Pagoaga, Klara Badiola, Patxi Santamaria, Inigo Lizarralde, Amaia Lizarralde, Patxo Telleria. (Basque dialogue)"What goes on to the eyes, transpires with our souls," states among the figures in "Two Siblings," and rookie scribe-helmer Imanol Rayo appears to possess taken this to heart for his adaptation of Basque novelist Bernardo Atxaga's dark novella. There isn't an ordinary frame found within this impeccably designed tale of two brothers and sisters within the nineteen fifties Basque Country, using the exquisite lensing and seem design -- all ticking clocks, creaking floormats, dogs woofing within the distance -- doing more to completely immerse auds compared to meager scraps of narrative. Fests not scared of heavily atmospheric fare will fraternize. First word uttered, some six minutes in, is "Silence," and doubles like a statement of intent. Following the dying of the father, youthful Paulo (Bingen Elortza, photogenic and pensive) must take care of his slightly older, disabled brother, Daniel (Aitor Coteron, remarkably mercurial), especially after Daniel's curiosity about quite a girl (Loreto Mauleon) causes trouble. Such as the recent Basque feature "The Stone," "Two Siblings" performs exceptionally well in creating a feeling of place. Heavily symbolic imagery, for example apples and snakes, is frequently more telling than any direct story particulars.Camera (color), Javier Agirre Erauso editor, Guille Sanchez Mahave art director, Peio Villalba costume designer, Josune Lasa. Examined at San Sebastian Film Festival (Zinemira Premieres), Sept. 20, 2011. Running time: 104 MIN. Contact Boyd van Hoeij at news@variety.com

Nina Dobrev Says She Suffered Concussion on Vampire Diaries Set

Glee, Matthew Morrison He acts, he sings, he dances and now he'll direct. Matthew Morrison will direct an upcoming episode of Glee, Entertainment Weekly reports. Fall Preview: Get scoop on your favorite returning shows Morrison, 32, told the audience at a special acoustic set at Los Angeles' Grammy Museum on Saturday that he would step behind the camera for the eighth episode of Season 3. The episode is set to air in November. A show rep could not immediately be reached for comment. Are you excited to see Morrison's episode?

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